I already have a thread for communication that has a lot of amazing feedback on it. (all page should be read there by devs) But I cannot stress enough how important this is so I'm making a new one with new points.
Please, communicate with the players what changes are being made and considered. No mentions of changing the current MS model for expansions is not good, especially when so many people are upset about it. We need to know the dev's thoughts on this.
Custom apparel is user-made money for this website, consider this a better route for earning money- support artists and artists will support you. We are incentivized to charge MS for our work as the token itself costs them. Make the site enjoyable and people will want to support you.
Lorwolf should not be fighting to dominate player's time- it should not be a fulltime job to progress. We should not be encouraged to skip everything in the scenario for hours or days to get a single guaranteed wolf, or spend real money to get a few more slots in a mine cart. Nobody should have to spend 30+ minutes in arena for miniscule rewards.
Why were the initial numbers for Wild Wolf tokens chosen- what was the purpose of these punishing encounter rate number changes, and was this feature actually tested and deemed reasonable? Why is there a hunt at the end of this- a mission that requires both time and pebbles to complete- even after this gruelling task?
Communicating with us is beyond important right now. People will leave, and an immediate change is required. Morale will continue to decrease and player count will drop unless the devs themselves are more open about decision making and the direction of the site as a whole- and we understand what is happening and truly have our feedback considered. At the moment- all of these changes feel punishing and hostile to the users, which is a dangerous situation to be in.
Consulting your players- those who will be giving you money- is absolutely necessary right now. Perhaps more team members are necessary too to make sure everything is well tested and well thought-out before release.
Update to clarify my thoughts a little further.
I'm willing to bet that most players will be very understanding if reasoning and explanation is given. These are the early days, things are sure to go wrong, things might not be perfect to begin with, mistakes might be made. As long as that is addressed and understood the uproar will be much lower and any worries can be minimised.
When large silences are followed by a poorly received update, people will worry- a lot. Reassurance by knowing the thought processes, and hearing back from the team will go a long way to fix this.
When it comes to large features like WW tokens, perhaps the community could have been given a heads up on the rough estimates of token amounts, drop rates, and encounter rates (or at least the token amount and drop rate.) Before the change went live- the criticism could have been taken before the feature's launch and things would go a lot smoother.