I share a lot of similar goals with others who have already posted and though I have multiple goals, I usually cycle through them one at a time. E.g. last week my main goal was to level all my adult wolves to lvl 10. That was something nice for me to focus on but after 7 days I needed to switch it up even though I didn't complete that goal in the week I set out to work on that. This week my goal is optimizing which wolves + companions I send on hunts and their varying success rates (e.g. how often will a hunt with 50-60% 'success' rate fail vs succeed.)
Two weeks ago, I decided I wanted a nice Torcine (companion) from the arena so I spent that week grinding for arena tokens.
Three weeks ago....well I can't remember that far back (mostly joking) but basically that is how I keep myself from getting hyper-fixated or feeling too 'stuck' in the game. I outline a variety of things I can see myself wanting to work towards and then kinda shuffle them as the weeks to by.
Also the weekly even shop is always on my mind! I like to strategize in advance what I'm wanting to buy from the shops and work towards getting all the tickets.