Alright so this contains a few suggestions. I recently noticed that there are two Custom Apparel items (thankfully by different people) with the EXACT same name ("Blep" for those who are curious). I checked, and neither one contains a cheeky little space or anything. That means that it is possible, through no fault of the creators, to make two items with the EXACT same name. The first one had run out of uses before the other one had been submitted, so maybe that influenced it, but the result still stands. I, and many others in the Custom Apparel Discord Chat, feel that how it works currently is too vague and could lead to a lot of possible confusions down the road.
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One thing that we discussed and decided would possibly solve the problem, but would not be optimal, would be if Lorwolf was to completely prevent users from making new apparel with the exact same name. Part of the reason this would not be preferable, is because if we want Lorwolf to last for multiple years, probably thousands of custom apparel will be made. We don't want to permenantly lock out potential names forever.
What if, in two years, someone wants to make Fairy Wings, because no current people were selling any, and they can't call them anything of the sort because someone who stopped playing the game more than a year before had called THEIR custom apparel Fairy Wings? And only allowing duplicates if the original person was inactive or the apparel was sold out would not completely solve the problem either, as you can see above.
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Something thing that I think could help a lot with this problem, if not completely fix it, would be to create a kind of "Just So You Know" message or warning message when you are drafting a custom apparel with the same name as another one. It's very likely that if people KNEW there was an apparel already called that, they would name it something different of their own accord.
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The solution that I and many others think is the most viable, combined with the previous suggestion, is to make the ids of custom apparel freely visible. The only way to know currently is to inspect the element and dig through the code. Many other games make this number freely visible, and it makes differentiating items a lot easier.
Sorry if I didn't make myself super clear or if this sounds rude or anything. I never intend to.