I spent awhile trying to see if there's a referral system here but I can't find one. For a game that just launched, that seems really odd. Right now people are learning about Lorwolf from other petsites, so why not implement an actual rewards system for this?
We could have a special personalized link (please not one that expires after a week, those are so annoying tbh) to put in our signatures/posts/profiles on other websites that when clicked would prompt someone to sign up with our referral code, and it would give us some kind of reward? I know some sites will give you in-game currency, and others will have special tokens/currency for a special shop page to buy things with the referral points/tokens/currency (nothing crazy or OP, and tradeable with other people who don't have referrals).
I feel like this is important for site growth, especially in the beginning.