I like the questing system and the capacity to interact with the lore of the site, but right now the ability of the player to interact with that aspect of the game is somewhat limited. Once the player has completed the main questline, most of gameplay is breeding for more and different wolves. That's interesting, but breeding is slow and I only want so many wolves. If quest progression was tied to the wolf, instead of the account, it would be possible to play through the existing quests more than once, possibly making different choices.
On that note, it would be cool to be able to choose a set of personality traits for the wolf from a dropdown menu that influenced dialogue options and potentially questing choices.