I'm with a lot of other players that I think encounter should be rarer and the chance of getting a wild wolf after you find it is guaranteed. For me the excitement of actually getting a wild wolf from an encounter was equivalent to the excitement of running into one in the first place, but the disappointment of not getting one actually genuinely hurt, and doesn't make getting one more exiting, it just makes the process frustrating.
My solution:
First, make it rarer.
Second, remove pure encounter prompts entirely, every explore prompt(except quest) has a chance of getting an encounter through it.
Sniffing for berries? You catch the trail of a wolf instead! Complete a battle? You rescued a wild wolf! Discover: Something, it's a wild wolf! Go through a cave? There's a wild wolf in there! And so on.
This would encourage more healthy campaign habits since every encounter could have a wild wolf, it would mean the market is more saturated with items because people get them while grinding for wild wolves, rather than skipping a lot of them.