Goals are good!
My first like, self-made goal is to try and breed a wolf I built in the demo that's very orange themed (if only we could have 3 progens haha).
Otherwise my general goals have been to collect more pretty wolves, level up the wolves I have, and to save up enough pebbles to gain more apparel and such to decorate them all pretty like. I am relatively slow moving with browser games, but it's a fun way to pass the time.